New Interface to Help Farmers Optimize Field Operations
CNH partnered with Tandem to unify the digital experience for its Precision Agriculture platform across mobile, web, and in-cab. The work had to span multiple brands while supporting farmers in fast-moving, data-rich environments.
Challenge
The platform combined machine diagnostics, yield maps, weather, logistics, and field operations, but the experience lacked cohesion across brands and interfaces. Tandem was brought in to create a stronger shared foundation that could make the platform easier to navigate, easier to read, and easier to scale.
Establish a unified brand strategy across the digital ecosystem
Connect multiple brands through a shared design language
Simplify cluttered dashboards to improve hierarchy and enable faster scanning
Before
Solution
Brand Strategy
We built the brand strategy around Mastering Complexity, a core idea that reflects the mindset of modern farmers: focused, capable, and in control in high pressure, information rich environments.
Design Language System
A performance driven visual system delivers on our brand strategy: bold color blocking, cleaner spacing, and sharper hierarchy that gave the platform the feel of a tuned cockpit rather than a cluttered dashboard.
Naming
Research pointed to a clear preference for practical, no-nonsense language. FieldOps captured that mindset, with the clarity and discipline of military language, while still flexing across brands.
One for all
One design language across Case IH, New Holland, and STEYR
Three connected touchpoints across mobile, web, and in-cab
Results
The work helped establish the design foundation for FieldOps, launched by CNH globally across Case IH, New Holland, and STEYR in 2024. Public launch materials positioned the platform as a unified mobile and web experience for managing fleet, field, and machine data, bringing real time visibility and easier decision making into one place.
